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pauravshukla.com (marketing, research, luxury, branding and more...) home about me teaching product & brand management for luxury goods comparative consumer behaviour strategic planning & marketing marketing research marketing in international context consulting & training publications grants recognitions media engaging the gamers: what motivates gamers to purchase virtual goods saturday, 24 march 2018 by paurav shukla virtual goods market generates more than $15 billion in annual revenue globally and is rising rapidly. we demonstrate how and which extrinsic and intrinsic motivations influence gamers to engage and purchase virtual goods. in examining the interactive effects of individual- and group-level variables, we uncover the social influence dynamics that drive virtual purchase behaviour. thus, we answer if the virtual economy-based purchase behaviour demonstrates an extension of real-world behaviour. published in blog , mobile , technology tagged under: community , gaming , goods , intrinsic motivation , mmorpg , motivation , virtual seriously, i thought haier was a german brand! detrimental effects of country of origin misclassification on bottomline friday, 09 june 2017 by paurav shukla many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins. some even attempt to deliberately associate their brand with a country that has a strong image to win over customers. our recent research suggests that this can backfire, however. when customers find out the truth about a brand’s origins, they are not happy about it. in fact, they feel discontent and are put off buying from them in the future. published in blog , luxury marketing tagged under: brand origin , branding , country of origin , haier , john players , misclassification , purchase intentions “naming and shaming obesity, not the person”: negative attitudes towards obesity leads to eating healthily but diet plans may backfire monday, 20 march 2017 by paurav shukla the obese economy: the continuing rise in obesity rates across the world has been accompanied by an increase in anti-fat attitudes, prejudice against, and stigmatization of, overweight individuals. rising obesity rates have caused increasing health and economic challenges because of resulting conditions such as type ii diabetes, liver and cardio-vascular diseases. governments across the world are published in blog tagged under: anti fat attitude , attitudes , behaviour , eating , health consciousness , marketing , meal planning , obesity , weight bias synthetic diamonds are forever too, or are they! monday, 21 november 2016 by paurav shukla lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. technological advances has resulted in their growing use and acceptance in industry – but cracking the luxury consumer market is the final frontier. this is in large part to do with the the way consumers place value on products. published in blog , luxury marketing tagged under: blood diamond , brands , diamonds , lab-grown , luxury marketing , marketing , synthetic ebs10th monday, 21 november 2016 by paurav shukla [yop_poll id=”1″] published in blog they are not all same (part 2): differences in asian luxury consumption monday, 29 june 2015 by paurav shukla in the part 1, i discussed how many luxury brands are failing across asia as they treat asian consumers as a homogeneous group and how it led my co-authors and i to examine this phenomenon in-depth. using the value perceptions framework and theory of impression management, we discovered some very interesting differences among consumers published in luxury marketing tagged under: asia , branding , china , india , indonesia , luxury marketing , marketing , value they are not all same (part 1): how asian consumers differ in their luxury consumption – case of india monday, 15 june 2015 by paurav shukla while luxury in asia is booming with the rise of new money and an affluent consumption class the picture is not rosy for all the luxury brands emerging within or outside of asia. some stellar examples of struggle involve prada and mulberry in china, aigner and de grisogono in india and ermenegildo zegna entering, published in blog , luxury marketing tagged under: brand , branding , china , handbag , india , indonesia , luxury marketing , value beyond bling: comparing conspicuous consumption in today’s society friday, 21 november 2014 by paurav shukla funded by british academy, i led project with professor keyoor purani at iimk. the project looks at the influence of economic conditions on contemporary conspicuous consumption tendencies among consumers in the uk and india. the project findings demonstrate the variations between the british and indian consumers showing how socio-economic market conditions influence conspicuous consumption. published in blog , luxury marketing tagged under: brand , british , conspicuous , consumption , india , luxury marketing , marketing , uk 1 2 3 4 contact me via... downloads download my latest books on "marketing research" for free latest mass media appearances researchers find ad campaigns effective in cutting alcohol-fueled sexual advances research by prof. shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact. newsweek - why the perceived value of lab-made diamonds is on the up although synthetic, lab-made diamonds are similar in quality to natural ones. business insider - lab-made diamonds are posing threat to the natural ones lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. how they pose challenge to the natural diamond industry. scroll.in - how lab-made diamonds are stealing the shine (and market share) from natural ones more than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings? the conversation - how lab-made diamonds are stealing market share from natural ones why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry. the guardian - the luxury market is tricky to crack but the rewards can be great businesses selling high-end products face low volume sales and fierce competition. but with the right branding, the sense of customer loyalty can’t be beaten. businessoffashion.com - luxury brand balancing act are luxury brands upsetting the delicate balance that made them desirable in the first place? is luxury fashion becoming too mass? business matters: stop searching for a usp shoppers love copycat products as the apple and samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the ‘copycat’ branding war. inc. : why consumers love copycat products there\'s no shame in copying a competitor\'s approach. in fact, here\'s why it might be the smarter move. what mobile: consumers love copycat devices, says uk study a study on consumer habits from the university of warwick and glasgow caledonian university london in the uk has suggested that companies like apple and samsung might be making a mistake by trying to set themselves apart from the rest of the market. what others are reading now… what is luxury? status (luxury) consumption among british and indian consumers pie register – login segmenting luxury brand consumers teaching download the premium (ad-free) version of my marketing research book here popular posts this week what is luxury? 306 views status (luxury) consumption among british and indian consumers 118 views pie register – login 42 views the compromise effect in our decision making 41 views wooing indian luxury alcohol brand consumers 37 views twit in… 5 days ago escaping the 'wild swings' of the stock market: why elon musk should take tesla private https://t.co/osieeispoh (via @wheels24 ) follow @paurav © 2018. all rights reserved pauravshukla.com. top please help me in a future research

URL analysis for pauravshukla.com

http://www.pauravshukla.com/tag/attitudes
http://www.pauravshukla.com/teaching/product-brand-management-for-luxury-goods
http://www.pauravshukla.com/tag/purchase-intentions
http://www.pauravshukla.com/tag/handbag
http://www.pauravshukla.com/tag/diamonds
http://www.pauravshukla.com/tag/motivation
http://www.pauravshukla.com/tag/conspicuous
http://www.pauravshukla.com/tag/brands
http://www.pauravshukla.com/tag/china
http://www.pauravshukla.com/tag/mmorpg
http://www.pauravshukla.com/teaching/marketing-research
http://www.pauravshukla.com/teaching/marketing-in-international-context
http://www.pauravshukla.com/tag/country-of-origin
http://www.pauravshukla.com/tag/weight-bias
http://www.pauravshukla.com/page/3
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Whois Information

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Domain Name: PAURAVSHUKLA.COM
Registry Domain ID: 132275530_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2015-04-18T17:28:08Z
Creation Date: 2004-10-09T09:37:57Z
Registry Expiry Date: 2018-10-09T09:37:57Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
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Name Server: NS1.IMRAWEB.ORG
Name Server: NS2.IMRAWEB.ORG
DNSSEC: unsigned
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  REGISTRAR GoDaddy.com, LLC

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DOMAIN

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NSERVER

  NS1.IMRAWEB.ORG 192.254.151.141

  NS2.IMRAWEB.ORG 192.232.196.208

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